Large SwanLARGE SWAN / AUCKLAND, NEW ZEALAND
Plan paid campaigns around a clear audience, offer and enquiry or sales goal. We help Auckland businesses connect Google Search and Facebook advertising with relevant landing pages and agreed measurement.
BUSINESS NEEDS
Google Search campaigns can be organised around the services and locations you actually cover. We plan keyword groups, ad messages and relevant landing pages, then review search terms and exclusions so the campaign can be adjusted against the intended enquiries.
Facebook campaigns need a clear audience, a message and suitable creative. We connect those decisions to the desired action, whether that is an enquiry or an online order. Different messages and creative can be tested within an agreed budget rather than assuming one advertisement fits everyone.
An advertisement may attract visits while the landing page makes the next step difficult. We review the page message and mobile enquiry or purchase path, then agree measurable events. Tracking setup depends on account access, platform capabilities and applicable consent requirements.
THE WORK
Plan the searches, campaign structure and landing pages that fit what your business offers and where you serve customers.
Discuss audience targeting, ad messages and creative that fit your offer and the action you want people to take.
Confirm media spend and service fees separately. Agree conversion tracking and review available campaign data before making changes.
DELIVERABLES
These are the areas to define when scoping the work. Included items and responsibilities are agreed before the project begins.
Confirm platform, offer, target area, goal, media budget and management scope as separate agreed items.
Scoped account setup, search or audience structure, approved copy and creative, with business claims confirmed by you.
Review or build the agreed destination and configure authorised conversion events where the technical and consent conditions are met.
Report spend, available conversion data and agreed changes; distinguish clicks, recorded enquiries and actual sales.
WORKING TOGETHER
Confirm who the campaign should reach, where the business serves customers and what a useful enquiry or sale looks like.
Agree the budget, approve advertising claims and creative, and test the landing page and relevant tracking before launch.
Use available search terms, audience, creative and conversion data to refine the campaign within the approved scope and budget.
COMMON QUESTIONS
Advertising spend and management work are separate items to confirm in the proposal. We agree the budget and scope before starting.
Paid advertising is separate from organic search. We can plan ads and SEO together, but ad spend does not buy a better organic position.
The budget depends on the service, competition, audience and goal. We discuss a test scope and its limits before recommending spend; there is no universal minimum that guarantees results.
Account ownership, access and billing should be agreed before work starts. Where you own the account, access can be granted for the management work without sharing passwords publicly.
These can be included in the proposal. We confirm whether the work covers copy, supplied or newly prepared assets, and a new page or changes to an existing one.
No. A tracked form, call event or order has a defined meaning. Lead quality and completed sales need separate review so reports do not equate every click or event with revenue.
AUCKLAND / LARGE SWAN