Large SwanLARGE SWAN / AUCKLAND, NEW ZEALAND
Give customers a clear place to learn about your business, enquire or buy. We design business websites and ecommerce experiences for Auckland and New Zealand businesses, with the content and connections planned together.
BUSINESS NEEDS
Visitors should quickly understand what you do, whether it fits their needs and how to enquire. We organise service and product pages around those decisions, with readable mobile layouts, clear navigation and enquiry paths that match the business.
A store needs more than attractive product cards. Catalogue structure, ordering, payment and delivery requirements, and the handling of orders in the back office need to be planned together. Our ecommerce and mini program products can provide a starting point for those workflows.
An outdated site may need better content, navigation and customer journeys as well as a new look. We review important existing URLs and plan service pages and campaign landing pages together, so a redesign does not unnecessarily discard useful search entry points.
THE WORK
Explain what you offer, who it is for and how to contact you, with layouts that work on phones and desktop screens.
Explore our mature ecommerce and mini program products, and agree how products, ordering and backend workflows should connect.
Plan readable content, page structure and ongoing updates. SEO and Google/Facebook advertising can be discussed alongside the website.
DELIVERABLES
These are the areas to define when scoping the work. Included items and responsibilities are agreed before the project begins.
An agreed navigation structure, page scope and list of the copy and imagery needed from your business.
The agreed page layouts and customer journeys, with mobile navigation and contact or ordering paths.
Page titles, crawlable content and links, plus agreed analytics and conversion tracking where access and consent requirements allow.
Domain, hosting and editing arrangements, launch checks and responsibility for keeping content and software current.
WORKING TOGETHER
Define the audience, enquiry or sales goal and essential content. For a store, map ordering and back-office requirements.
Review the layout and copy, implement the agreed pages and test the important mobile and desktop paths.
Check domain setup, links, forms and agreed tracking. Confirm how products, content and ongoing maintenance will be managed.
COMMON QUESTIONS
We review the current content, customer journey and system connections before agreeing a redesign or targeted improvements.
Integration depends on the existing systems and interfaces. We confirm the required connections before development.
We can scope page planning and copy preparation. Your team still needs to confirm business facts, product information, service claims and permission to use customer material.
English and Chinese pages can be scoped with separate URLs and corresponding navigation. The content needs to suit each audience rather than relying on repeated keywords.
No outcome can be guaranteed. We can review existing URLs and useful content and plan relevant redirects as part of the migration scope.
Those requirements must be agreed for the store project. Payment providers, delivery rules and POS or ERP interfaces affect implementation and third-party costs.
AUCKLAND / LARGE SWAN